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Data & Privacy Policy

This Data & Privacy page explains how Brightwheel Brighton manages personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We handle all data with care, respect, and transparency. This document applies to our website, booking forms, email interactions, and any direct messages you send to us.

1. Information We Collect

We collect only what is necessary to manage bookings, respond to enquiries, and keep the service functioning smoothly. The main categories include:

  • Contact details: name, email address, phone number.
  • Booking details: preferred dates, selected e-bike model, additional requests.
  • Technical data: browser type, device information, approximate location for analytics (non-personal).
  • Payment records: if you pre-book, we process payments securely through trusted third-party gateways; we never store full card data.

2. Lawful Basis for Processing

We process personal information under the following lawful bases:

  • Contract: to provide the e-bike hire service you request.
  • Consent: when you voluntarily subscribe to updates or choose optional cookies.
  • Legitimate interest: to improve routes, prevent misuse, and maintain secure operations.

3. How We Use the Information

Your details help us confirm bookings, prepare bikes, and contact you if plans change. Aggregated analytics guide us in improving the website layout, not to build marketing profiles. We never sell or rent personal data.

4. Data Storage and Security

We store information on secure UK or EU servers protected by modern encryption and restricted access. Physical copies (if any) are kept in a locked cabinet within our Brighton office. Staff access is limited to those directly responsible for bookings or technical maintenance.

5. Retention Periods

Personal data linked to bookings is retained for up to 24 months to support potential queries or legal requirements. Non-essential messages and routine correspondence are deleted sooner. Aggregated statistics contain no personal identifiers.

6. Your Rights

Under UK GDPR, you have rights to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of data no longer necessary for its original purpose.
  • Withdraw consent for optional communications or analytics.
  • Complain to the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

To exercise these rights, contact us at [email protected] or by post at 22 Trafalgar Street, Brighton BN1 4EQ, England.

7. Sharing and Third Parties

We use a limited number of external partners, such as payment processors and analytics providers. Each partner operates under its own data-protection terms aligned with UK/EU standards. We ensure they only access the information essential to their function.

8. Cookies and Analytics

Our website uses functional and minimal performance cookies (see Cookie Choices for details). Data from cookies helps us maintain site performance and track anonymous visit counts. You can change your cookie preferences anytime.

9. International Transfers

We generally keep all information within the UK or EEA. If occasional transfers occur (e.g., cloud backup in another region), they are protected by standard contractual clauses approved by the UK ICO.

10. Updates

This policy may be updated to reflect legal or operational changes. The “last updated” date appears at the top of the page. Continued use of the website indicates your acceptance of any updates.

Contact for Privacy Matters

  • Brightwheel Brighton
  • 22 Trafalgar Street, Brighton BN1 4EQ, England
  • [email protected]
  • Phone: +44 1273 680 914

We’ll respond to verified privacy requests within 30 days.

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